The Artistry
of Perth, Now.
TEN years ago PerthNow was a blank canvas. A new website set to transform how West Aussies got their daily news fix.
Fast forward a decade and PerthNow today attracts 250,000 visits a day and has created a social following of more than 450,000 people.
The site has continued to paint a clear picture of what’s happening in Perth for its readers and to celebrate the milestone PerthNow has handed the brush to 10 of the State’s most exciting artists.
Overview
For PerthNow's 10th birthday, Guy Turner, alongside Gatecrasher Media, created a dynamic, cross-media content campaign blending artistic creativity with the PerthNow brand.
With a $30k USD budget, the initiative spotlighted local artists' visions of Perth, engaging a 3-million-strong audience and culminating in the Art Gallery of WA showcasing the works in a dedicated exhibition—solidifying the campaign's success and boosting the brand's cultural relevance.
The campaign gave PerthNow a younger, more stylish identity aligned with having WA's youngest audience in news media.
Key results:
Content & UGC: Generated extensive paid, earned, owned, and shared media, benefiting both PerthNow and participating artists.
Art Gallery Partnership: The Art Gallery of WA requested to feature the works in a bespoke gallery due to their popularity, boosting exposure and engagement.
Shoestring Success: Delivered a high-impact campaign on just $30k, gaining national media coverage.
Reach & Frequency: Strategic, month-long content rollout increased audience frequency and core messaging resonance.
Turner & Co. excels at creating cost-effective, high-impact campaigns that bring brands to life. Bold, data-led and sharable, we apply our unique lens to initiatives great and small.
Read the story of the Art Gallery Pop-up: HERE
