Different disciplines. Connected thinking.
Some projects need a specialist who can take a brief and deliver excellent work. Others involve several moving parts and benefit from people who understand how commercial decisions, marketing, communication and implementation influence one another.
Turner & Co works across both, bringing the right combination of experience and expertise to the work rather than treating every request as an isolated task.
Psychology-informed copywriting and brand messaging
Good copywriting starts long before the first sentence is written, with an understanding of the people you're speaking to, what matters to them and what they need to believe before they'll take the next step.
We create website copy, brand messaging, campaigns and content that combine audience insight, commercial understanding and persuasive writing without relying on exaggerated promises or tired marketing tricks. We teach it too, in Mindshelf, our fellowship in consumer psychology and brand strategy.
Talk to us about copywriting →
Marketing strategy, visibility and conversion
Getting attention is only useful if it comes from the right people and leads somewhere worthwhile. We look at how customers discover your business, what influences their decisions and what happens between their first interaction and their decision to enquire or buy.
From marketing strategy and search visibility to campaign planning, customer journeys and conversion improvement, we help businesses make more informed decisions about where to focus their marketing effort.
Talk to us about marketing →
Commercial strategy, growth and business development
Launching a venture, entering a new market or changing the direction of an established business involves decisions that extend well beyond marketing. We help clients examine the commercial picture, assess opportunities, clarify their priorities and develop practical plans that take account of the resources, capabilities and conditions they're working with.
Whether the challenge involves a new product, an established business that's lost momentum or an opportunity that needs proper evaluation, we bring experienced commercial thinking to the decisions that matter.
Talk to us about commercial strategy →
Research, analysis and strategic writing
Some of the most valuable work begins with asking better questions, investigating the evidence and making sense of information that isn't immediately straightforward.
We undertake research, analysis and substantial writing projects for businesses and organisations, producing reports, commercial documents, strategic materials and other work that needs to be accurate, considered and clearly communicated.
Talk to us about research and writing →
Brand positioning and development
When a business has changed, its customers have changed or its existing message no longer reflects what makes it valuable, the problem often runs deeper than the visual identity.
We help businesses clarify how they want to be understood, who they need to reach and what makes their offer relevant, then translate that thinking into messaging and brand development that can support their wider commercial objectives.
Talk to us about brand positioning →
Fractional leadership and practical delivery
Not every business needs to recruit a full-time senior specialist, and not every project can be managed effectively through occasional advice.
We work alongside founders and leadership teams to provide experienced commercial and marketing support, helping shape decisions, coordinate the right expertise and keep important work moving from planning into delivery.
Talk to us about ongoing support →
