Tasch and Guy Turner standing side by side with arms folded, in a garden in Valencia
Guy and Tasch Turner. Yes, we're married. Yes, we work together. It works.

Clients and engagements

What do you actually need?

It's a surprisingly useful question, particularly when the answer seems obvious.

A marketing problem might actually start with an unclear commercial strategy. A website that isn't converting might have less to do with the words on the page and more to do with how the business is positioned. And a product that's ready to launch might still need work on its pricing, financial model or understanding of the market before it makes sense to start spending money on attracting customers.

That's where our experience across commercial strategy, business development, marketing, psychology-informed copywriting, brand positioning and research becomes valuable. We can look beyond the immediate request, understand how the different pieces affect one another and help you work out what needs attention, in what order and why.

Of course, sometimes the brief is exactly right. If you need a great copywriter, a marketing campaign or a thoroughly researched report, we're not going to invent a bigger problem to solve. We'll get on with delivering the work.

Tell us a little about what you're working on, and we'll help you identify a sensible place to begin.

Find your starting point →

Answer a few questions and receive an initial recommendation based on your circumstances.

Different disciplines. Connected thinking.

Some projects need a specialist who can take a brief and deliver excellent work. Others involve several moving parts and benefit from people who understand how commercial decisions, marketing, communication and implementation influence one another.

Turner & Co works across both, bringing the right combination of experience and expertise to the work rather than treating every request as an isolated task.

Psychology-informed copywriting and brand messaging

Good copywriting starts long before the first sentence is written, with an understanding of the people you're speaking to, what matters to them and what they need to believe before they'll take the next step.

We create website copy, brand messaging, campaigns and content that combine audience insight, commercial understanding and persuasive writing without relying on exaggerated promises or tired marketing tricks.

Talk to us about copywriting →

Marketing strategy, visibility and conversion

Getting attention is only useful if it comes from the right people and leads somewhere worthwhile. We look at how customers discover your business, what influences their decisions and what happens between their first interaction and their decision to enquire or buy.

From marketing strategy and search visibility to campaign planning, customer journeys and conversion improvement, we help businesses make more informed decisions about where to focus their marketing effort.

Talk to us about marketing →

Commercial strategy, growth and business development

Launching a venture, entering a new market or changing the direction of an established business involves decisions that extend well beyond marketing. We help clients examine the commercial picture, assess opportunities, clarify their priorities and develop practical plans that take account of the resources, capabilities and conditions they're working with.

Whether the challenge involves a new product, an established business that's lost momentum or an opportunity that needs proper evaluation, we bring experienced commercial thinking to the decisions that matter.

Talk to us about commercial strategy →

Research, analysis and strategic writing

Some of the most valuable work begins with asking better questions, investigating the evidence and making sense of information that isn't immediately straightforward.

We undertake research, analysis and substantial writing projects for businesses and organisations, producing reports, commercial documents, strategic materials and other work that needs to be accurate, considered and clearly communicated.

Talk to us about research and writing →

Brand positioning and development

When a business has changed, its customers have changed or its existing message no longer reflects what makes it valuable, the problem often runs deeper than the visual identity.

We help businesses clarify how they want to be understood, who they need to reach and what makes their offer relevant, then translate that thinking into messaging and brand development that can support their wider commercial objectives.

Talk to us about brand positioning →

Fractional leadership and practical delivery

Not every business needs to recruit a full-time senior specialist, and not every project can be managed effectively through occasional advice.

We work alongside founders and leadership teams to provide experienced commercial and marketing support, helping shape decisions, coordinate the right expertise and keep important work moving from planning into delivery.

Talk to us about ongoing support →

We don't assume the first brief tells the whole story.

A client once approached us because they needed marketing for a new product. The product itself was well advanced, but bringing it to market required much more than a campaign. There were commercial, financial, strategic and regulatory considerations to work through before marketing could do its job effectively.

That kind of situation isn't unusual.

When you're close to your own business, it's entirely understandable to focus on the most immediate task, particularly when there are deadlines, competing priorities and a dozen other things demanding attention. What can be harder to see is how one decision affects another, or whether the work you're about to commission is the work that will make the greatest difference.

That's where our breadth of experience becomes useful.

We can look beyond the immediate request, understand how the different pieces fit together and help establish what needs to happen first. Sometimes that means broadening the scope of a project, while at other times it means narrowing it down to the one thing that genuinely needs attention.

And when the direction is clear, we don't believe in disappearing after handing over a set of recommendations. We stay involved in the practical work, whether we're delivering it ourselves or bringing the appropriate specialists together.

There's more than one reason to bring us in.

You're building something new.

You've invested time, money and energy into developing an idea, product or business, and now you're facing the challenge of bringing it into the world. We can help you work through the commercial and practical decisions involved, develop your positioning and marketing, and connect the different pieces required to get ready for market.

Find your starting point →

Your established business needs to evolve.

Whether it's growing, plateauing or declining, you've built something that works, but the market isn't standing still, and the approach that served you well for years may not be enough for the next stage. We help you examine what's changed, understand where opportunities may exist and consider how your strategy, marketing, technology and operations could better support the business you want to build.

Find your starting point →

You need specialist work delivered properly.

You have a project that needs experienced thinking, thorough research, persuasive writing or a combination of disciplines, and you're looking for people who can understand the brief and produce work you're confident putting into the world. We can help define the scope where necessary, or get straight to work when the requirements are already clear.

Find your starting point →

A few examples of where the work has taken us.

The projects we work on vary considerably, but they share a need for experienced judgement, attention to detail and a practical understanding of what the client is trying to achieve.

Image Financial Group and LoanPrep

From an established finance business to a new product entering the market.

Our work included repositioning an existing finance brokerage and supporting the development and launch of LoanPrep, where the requirements extended across commercial strategy, financial modelling, brand development, copywriting and preparation for compliant advertising.

It's an example of how a project that appears to be about bringing something to market can involve several interconnected commercial and practical decisions.

Read the project story →
The Image Financial Group websiteThe LoanPrep website

StatBreak

Helping turn a commissioned technology project into a commercial product.

Through ongoing strategic, technical and commercial involvement, Turner & Co supported the development of StatBreak's product direction, market approach, partnerships and investment case.

The work required more than advice on a single business function, bringing together the commercial and practical considerations involved in building a technology venture.

Read the project story →
A verified StatBreak answer with the table behind it

Hey Sister!

Marketing leadership and implementation for a women's health brand.

Through an ongoing fractional marketing role, Turner & Co supported marketing strategy and execution, including campaign work that delivered measurable improvements in advertising performance.

In one reported campaign, 110 purchases were generated at a cost per purchase 66% below the account average, and 2.1 times the account's return on ad spend.

Read the project story →
The Hey Sister! pharmacy education portal

What our clients say.

Clients, colleagues and partners, in their own words.

“Guy and Tasch helped me take LoanPrep from an idea to a compliant business, approved to advertise and in market, in around three months.

They're not afraid to ask the difficult questions, and they don't hand over a strategy and walk away. They roll up their sleeves and help turn ideas into something real.”

Maria IannantuoniDirector & Finance Broker, Image Financial Group, and Founder, LoanPrep

“He immediately recognised the core potential of the platform while also identifying the areas that needed strengthening to properly de-risk the business and position it for growth. Guy has provided strategic guidance across virtually every facet of the company; from refining the pitch deck and financial modelling to ensuring our legal and structural foundations were properly established.”

Julian BalthazaarFounder and Director, StatBreak

“Guy has a deep understanding of how large, complex organisations operate, not just in theory, but in the real-world context of competitive, fast-moving markets. I've seen him design and deliver audience, revenue and operational strategies that boosted profitability and positioned companies for sustained growth. Through brand transformations, mergers and crisis management, Guy has demonstrated exceptional leadership - calm under pressure, able to align boards, executives, and teams around a shared vision, and always laser-focused on results. His skill in translating data and market intelligence into clear, actionable strategies consistently drives impact.”

Paul Eteen-BlissFormer CEO, Community News

“She helped me believe in what I'm capable of. Everything she touches is magic.”

Jade WalkerHey Sister! ambassador, founder of Jade Walker Health

“Someone who not only understands the brief but elevates every element of the work. Tasch is that person.”

“Her clarity of thought, concise briefing style, and precise communication were critical to the success of every project we undertook.”

Benjamin BottDirector, BEVIN Creative

“Tasch wrote the copy for the Nonna & I website and absolutely nailed it. I sent it to the client and he loved it. No changes, not a single tweak. She captured the heart of the brand perfectly on the first go.”

“She genuinely cares about the outcome and it shows in every single word.”

Natalie RennaDirector, Mercy Me Marketing

“I worked with Guy for a long time across several digital, sales and marketing roles at News Corp where he demonstrated a deep understanding across all aspects of digital, as well as forming strong relationships with clients, agencies and internal stakeholders. I know he has since built significantly more skills, both in breadth and depth, across the digital spectrum … I can genuinely offer no higher recommendation for someone in this field - he knows how to get stuff done and how to get results.”

Daniel PerottiNew Ventures (Product), RAA

“A powerhouse copy-queen, conversion-obsessed creator and human-first marketing genie. You should 1000% work with her. She's an EDM Boss... her results speak for themselves.”

Sarah BerryFounder & Creative Director, RASQL

“I have been working with Guy on numerous projects over the last few years … Guy has displayed an extensive knowledge of business, media, marketing and strategy. We have worked on diverse sports technology projects such as concussion, digital media, sports business, gambling and sports statistics. Guy brings an energy and enthusiasm for effectively completing the task. He challenges everyone with critical thinking at all stages …”

Guy BracherFormer Associate Director, Australian Sports Technology Network

“You are a genius, thank you my love. This is exactly what I needed to take off my brain. There's more of this to come.”

Natalie RennaDirector, Mercy Me Marketing

We build it, not just recommend it.

Tools, games, guides and research engines, built in house to test ideas with real people. Seasons by Passport is our research engine on Spain's official tourism statistics, and the data behind Estancia.

Everything in Labs →

Estancia, Issue 001 coverEstancia, The Murcia IssueThe research, published as an 18-page magazine. Across 2023 to 2025, 16.1% of international visitors to the Region of Murcia stayed more than 15 nights.
Seasons by PassportSpain · 2025

Who stays more than 15 nights, by month of arrival

Share of each month's arrivals, by country of residence, staying more than 15 nights. Source: Spain's National Statistics Institute, Frontur border survey, 2025, via Dataestur.
Guy and Tasch Turner in Valencia

Senior experience, without the unnecessary layers.

Turner & Co is led by Guy and Tasch Turner, who bring complementary commercial, strategic, marketing and creative experience to the businesses and organisations they work with.

Clients work directly with the people responsible for understanding the brief, shaping the approach and overseeing the work, rather than being passed through layers of account management before reaching someone who can make a decision.

We believe that good working relationships depend on straightforward conversations, sound judgement and a willingness to challenge an assumption when there's a better way forward. That doesn't mean making every project bigger or more complicated; quite often, it means helping a client find a clearer, simpler route to the outcome they're trying to achieve.

Where a project requires additional specialist expertise, we can help bring the appropriate people into the work while maintaining a clear view of the overall objective.

Guy's workCase studies, method and career Tasch's workAds, funnels and results
Tasch's ad and editorial copy has run in
  • Vogue
  • Marie Claire
  • Gourmet Traveller
Written about in
  • Business Insider
  • Take 5

Meet Guy and Tasch →

The right level of involvement for the work at hand.

Not every project needs a long-term relationship, and not every challenge can be solved through a single piece of work. We offer different ways to work together depending on what you're trying to achieve, how clearly the requirements are defined and the expertise you already have available.

Discover

When the challenge needs investigating before the work can be properly scoped, we begin by understanding the business, examining the relevant information and identifying the priorities that should shape what happens next.

This may involve a structured business review, research or a focused discovery engagement that gives you a clearer basis for making decisions.

Build

When the direction is clear, we can undertake a defined project with agreed objectives and deliverables, whether that involves commercial planning, marketing, copywriting, research, brand development or a combination of disciplines.

Partner

When your business needs experienced people involved over a longer period, we can provide ongoing commercial, strategic or marketing support, working alongside your team to guide decisions and help deliver the work.

Better prepared for the decisions that matter.

  • Term sheets and heads of terms
  • Scopes of work, deliverables and milestones
  • Intellectual property and ownership questions
  • Compliance mapping and funding documentation

We prepare the brief. Qualified counsel gives the advice.

Tell us what you're trying to achieve.

You might have a detailed brief and know exactly what you need, or you might be dealing with a challenge that doesn't yet have an obvious solution. Either way, we're happy to start with a conversation about what you're working on, what you've already considered and where our experience might be useful.

If you'd like some help thinking through the possibilities before getting in touch, our guided discovery experience is a good place to begin.

Find your starting point →

guy@turnerand.cotasch@turnerand.co

Nicosia, Cyprus · working globally

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