Media & Visibility

Most organisations don't need more media. They need to understand it.

We help two kinds of organisation: those that need to understand how media works, and publishers looking for commercial models that last.

Trusted as media experts by government-funded institutions in Australia, the European Union and regional projects across the Asia Pacific.

Grant submissions

Many partners. One proposal.

Tasch writes and coordinates multi-stakeholder grant submissions for consortia of research institutions, universities, cultural organisations and companies, most recently a Horizon Europe proposal submitted in September 2026.

From consortium partners, on the day of submission.

“A very special thank you to Tasch … for the enormous amount of work you have put into coordinating and shaping the proposal, and for steering the whole process so brilliantly.”
Artistic director, cultural organisation, Belgium
“A heartfelt thank you to Tasch … for the excellent work and the flawless management of the entire process.”
Chief executive and founder, digital company
“Thank you so much for your hard work and for leading the process in such an impeccable way.”
Cultural institute, Slovenia
“A huge thank you for the excellent work, the positive spirit, and for getting us there!”
Professor, Italian university
“Well done Tasch & team! Amazing job and support!”
Professor, United Kingdom university
“Thank you so much, Tasch and the whole team, for all your hard & professional work.”
Chief executive, technology company

Understanding media

Visibility is not luck. It's timing, structure and credibility.

Newsrooms are smaller, journalists cover more beats, and newsletters, podcasts and creators now break stories. We teach organisations how that system works, then help them earn a place in it.

EIT Urban Mobility

Masterclass · Two hours · Startup cohort

Media Visibility Masterclass for EIT Urban Mobility startups

Led by Tasch, with Guy on the commercial engines behind credibility, and a guest segment from David Cendón García, Editor of EU-Startups, on how editors choose what to feature.

Founders left with a story and pitch structure, tools to secure coverage without an agency, and a content plan they could start on straight away.

  1. How modern media works. Paid, earned, shared and owned media as a baseline, not the whole map, and why podcasts, Substack and creators now matter.
  2. Story, assets and pitching. Angles that get picked up, the thirty-second pitch, a press-ready media kit, and where inbound requests surface.
  3. Website and credibility. The five-second clarity test journalists apply before they reply.
  4. Commercial credibility engines. Paid placement, white papers, crowd-sourced funding and awards, and how they feed each other.
  5. The content engine. One theme a month, and one story repurposed six ways.

Commercial content

The media trick most scaling businesses miss.

Publishers will build editorial-quality stories for the brands that pay them, and audiences trust them because the masthead does. Guy helped pioneer it in Australian news media.

His Clipsal 500 Adelaide campaign for The Advertiser and Sunday Mail won Best Marketing Solution for an Advertising Client at the International News Media Association Global Media Awards.

Masterclasses and workshops

For accelerator cohorts, portfolios and leadership teams, built around their sector and stage.

Story and media readiness

The angle, the pitch, the media kit and a website that backs up what you claim.

Credibility you own

White papers, original research and the placements and awards worth pursuing.

A content engine

Themes, calendars and a repurposing workflow a small team can keep up for twelve months.

Bring this masterclass to your organisation

We practise it

In print, on both sides of the page

Tasch's ad and editorial copy has run in Vogue, Marie Claire and Gourmet Traveller, and she has been written about in Business Insider and Take 5. Guy has written for the trade press since his News Corp days, and now publishes white papers and an essay series, Assay This. The advice we give is the advice we take.

Tasch and Guy Turner's story in Take 5 magazine, Dream Big
Tasch's story in Take 5
Guy Turner's comment piece, Does equity crowdfunding offer new opportunity for traditional media?
Guy in Campaign Brief, on equity crowdfunding and traditional media

Media viability

We learned how media earns a living from the inside.

Fifteen years across agency, digital publishing and commercial strategy in Australian media, then viability work in Timor-Leste, the Pacific and Southeast Asia.

Revenue and viability strategy

Revenue models built for the local market, the move from advertising dependence to subscriptions or hybrids, and partnerships, aggregators and shared infrastructure.

Audience and market research

How audiences behave and what they would pay for, the barriers to growth, and how a market compares with regional and global practice.

Training and capacity building

Workshops for leadership, sales, marketing and editorial teams on search, social, mobile, subscriptions and AI, and what each means for revenue.

Stakeholder engagement

Consultation and dialogue across publishers, press councils, telecommunications providers, advertisers, governments, donors and development partners.

Discuss a media viability programme

ABC International Development

International media development

Several years with ABC International Development, each engagement building on the last. Read the case study

  • Pacific Islands

    Media viability across the Pacific

    Viability work with Pacific media organisations, focused on modern, locally driven models partner organisations can sustain.

  • Timor-Leste

    Preparing a media sector for high-speed broadband

    Research and stakeholder consultation for the Timor-Leste Press Council: the feasibility of a digital content aggregator, and the council's capacity to lead the transition.

  • Southeast Asia

    Speaker, Digital Directions conference

    Speaking on media viability: finding and fixing underperformance, reading competition, and managing systems risk.

Guy Turner presenting a workshop for ABC International Development
Workshop with ABC International Development
Guy Turner leading a stakeholder consultation in Timor-Leste
Stakeholder consultation, Timor-Leste
Speakers and delegates on stage at The Dili Dialogue Forum 2025
The Dili Dialogue Forum 2025, Timor-Leste

“In working closely with Guy Turner of Turner & Co over several years, I have been impressed by the energy and practical focus he brings to his work, with an emphasis on modern, locally driven solutions that partner organisations can sustain. I have engaged with Mr Turner's work across the Pacific and Timor-Leste and directly oversaw his recruitment to lead research and stakeholder consultations on how Timor-Leste's media sector could prepare for high-speed broadband, including the feasibility of a digital content aggregator model and the capacity of the Press Council to lead that transition. The engagement required consultation across the Press Council, media companies, telecommunications providers, advertisers, government, non-government organisations and development partners, and drew on his experience in digital media strategy, audience research, commercialisation and stakeholder management.”

Aaron Kearney OAMDirector, Engagement and Programs, ABC International Development. Personal endorsement.

Recognition

  • International News Media Association Global Media Awards, Best Marketing Solution for an Advertising Client, Clipsal 500 Adelaide, with News Corp, 2015
  • Media Executive of the Year, runner-up, Pacific Area Newspaper Publishers' Association, 2018, Community News
  • Seven Pacific News Media Awards, four at AdelaideNow and three at Community News

“Guy has a deep understanding of how large, complex organisations operate, not just in theory, but in the real-world context of competitive, fast-moving markets. I've seen him design and deliver audience, revenue and operational strategies that boosted profitability and positioned companies for sustained growth. Through brand transformations, mergers and crisis management, Guy has demonstrated exceptional leadership - calm under pressure, able to align boards, executives, and teams around a shared vision, and always laser-focused on results. His skill in translating data and market intelligence into clear, actionable strategies consistently drives impact.”

Paul Eteen-BlissFormer CEO, Community News

The white papers, and Assay This

From Print to Pixels cover

2025 · 32 pages

From Print to Pixels

Twenty years that changed Australian news media. Legacy models collapse rather than fade; platforms took the most valuable revenue; experimentation is survival. And for emerging markets: don't assume linear progress, and build enabling infrastructure early.

Read the paper
The Missing Middle cover

2025 · 25 pages

The Missing Middle

Agencies are the economic spine of healthy media ecosystems. Emerging markets lack that layer, so publishers stay sub-scale and depend on donors. The case for funders, global agency networks and policymakers to build it together.

Read the paper

Working on a media market, a masthead or a programme?