The "Clipsal 500 Adelaide" campaign, which won Best Marketing Solution for an Advertising Client at the INMA Global Media Awards, was a brilliantly executed, multi-platform initiative led by Guy Turner. Guy managed the ideation and implementation, working directly with the client, advertising agencies, and media partners to seamlessly stitch together a campaign that resonated deeply with fans and advertisers alike.
The key insight was to tap into the thrill of the race and extend that excitement beyond the track. This was done by launching a content series called "Australia's 10 Most Extreme Experiences", where audiences could engage with adrenaline-packed content.
One of the most memorable pieces involved a journalist experiencing G-force on a hot lap with a supercar driver, which was captured in a high-energy video, bringing the event’s tagline, "Hearts Racing", to life. Aligning being a spectator at the race as an ‘extreme experience’ was the key to the content creation.
The campaign spanned video, social media, and live experiences, allowing fans to connect emotionally with the brand and the event over time. Guy ensured the campaign’s success by orchestrating efforts across teams and media platforms, making sure that the "Hearts Racing" theme was delivered consistently and engagingly. This synergy was a significant factor in why the campaign won, as it effectively blended creative content with live experiences, keeping the audience engaged and bringing real energy to the brand, not to mention a record crowd to the event.
Turner & Co. excels at creating cost-effective, high-impact campaigns that bring brands to life. Bold, data-led and sharable, we apply our unique lens to initiatives great and small.
Read the story of the Art Gallery Pop-up: HERE