Clients who come back
Image Financial Group & LoanPrep
First the brokerage. Then the app.
We started by repositioning Image Financial Group, an established Perth finance brokerage, and rebuilding its website. Then its director, Maria Iannantuoni, came back with an idea for a lending app. We stripped it back to the how, why and who, and built the strategy, financial model, brand and copy around it.
- 2 engagements
- the brokerage first, then LoanPrep
- About 3 months
- from an idea to in market
- Approved
- to advertise, as a compliant business
Read the full case study
The challenge
An established brokerage needed a clearer position and a website that worked. The new lending app needed more than a product: a commercial model, a brand, consumer and broker documents, and legal, compliance and advertising approvals, all moving at once without stalling the launch.
What we did
- Repositioned Image Financial Group and rebuilt its website
- For LoanPrep: strategy, commercial planning and financial modelling
- Brand and communication guidelines, and copywriting
- Worked alongside the app developers and external agencies so the technical, commercial and customer sides fitted together
- Reworked consumer and broker documents when LoanPrep became a credit representative, and kept the approvals moving
“Guy and Tasch have worked closely with me to develop LoanPrep and bring it to market, and their involvement has gone well beyond what you'd typically expect from a business consultancy. They helped me strip everything back to the fundamentals, challenging the how, why and who behind the business before building a clear strategy for moving forward. From financial modelling and commercial planning through to brand and communication guidelines and copywriting, they've been involved in practically every part of bringing LoanPrep to life.
What makes them different is that they look at the entire business, not just the product. Building an app is one thing, but understanding the customer journey, spotting where people might drop off and making sure the business behind the technology is commercially viable is something else entirely. They worked closely with our app development team and external agencies, connecting the technical, commercial and customer-facing sides so everything worked together. When LoanPrep became a credit representative, they reworked our consumer and broker documents around it and kept the legal, compliance and advertising approvals moving, so nothing stalled the launch. In around three months we went from an idea to a compliant business, approved to advertise and in market.
What I value most is that they genuinely take the time to understand what you're trying to achieve. They're not afraid to challenge your thinking, ask the difficult questions or suggest a completely different approach when something isn't right. And they don't hand over a strategy and leave you to work it out. They roll up their sleeves, work alongside you and help turn ideas into something real.”
Where it landed
A repositioned brokerage, and a new product in market, compliant and approved to advertise, in around three months. Visit LoanPrep






