Key Takeaways
Legacy models don’t die slowly — they collapse. The shift from classifieds to digital was faster than many expected.
Platforms rewrote the rules. Google, Facebook, and others captured the most valuable revenue streams.
Audience habits fragmented. Mobile and social reshaped news discovery and loyalty.
Experimentation and diversification is survival. Publishers who adapted quickly found new revenue streams; those who didn’t, disappeared.
Lessons for emerging markets: Don’t assume linear progress; leapfrog models and build enabling infrastructure early.
Suggested Reads
The Missing Middle: Why Agencies Matter in Emerging Media Markets
About the Author
Guy Turner is the co-founder of Turner & Co along with his wife Tasch, specialising in psychology-driven marketing and sustainable media strategies. With over two decades in agency, commercial media, and media development, Guy brings a unique perspective on how intermediary infrastructure can strengthen both media viability and economic growth.